The scale and importance of e-commerce has been felt worldwide especially during the current pandemic and is here to stay. It has been the fastest-growing channel as consumers shop online, on their smartphones and through social media. All have come to expect a seamless shopping experience, the omnichannel approach, across multi-platforms from brick and mortar (click & collect) to online.
“At Aptar Beauty + Home we are READY to deliver our strategy by focusing on our enablers – sustainability, digitalization and transformation. Offering sustainable and e-commerce capable solutions is critical today. Packaging is the first interaction a customer has with our clients’ products. How it arrives, how it is disposed, and the overall customer experience is what our team is working on every day.” shares Marc Prieur, President, Aptar Beauty + Home.
For Aptar Beauty + Home, our e-commerce roadmap and omnichannel approach is anchored on 3 pillars:
- Adapting the existing product range for specific requirements such as adding clips, increased robustness and retention force for e-commerce resilient solutions.
- Integrating e-commerce features in the initial design of the packaging (leveraging locking and tamper evident features etc.).
- Completely rethinking omnichannel to deliver superior technical design, optimize customer experience across all channels, minimize environmental impact and create packaging at the lowest delivered cost.
As an official participant in the Amazon Packaging Support and Supplier Network (APASS), we have been certifying our products with the Ista 6-Amazon compliance.
But what is ISTA 6-Amazon Certified Packaging?
Amazon is the only e-commerce retailer, for now, with clearly defined quality standards for product packaging. ISTA 6-Amazon has a certified package program that addresses a number of concerns related to the Amazon distribution channel. These concerns include: damage throughout the supply chain to the customer’s door; elimination of “wrap rage” which is the frustration of trying to open a package; reduction in packaging material and increased use of recycled packaging components, which reduces waste and environmental footprint.
The only other large retailer to follow suit is China’s JD.com, which is currently developing detailed standards for packaging design and hopes to set China’s universal standards for e-commerce. Other large Asian retailers including Alibaba have not yet developed packaging standards for e-commerce.
“Today, Aptar Beauty + Home has more than 40 e-commerce capable solutions across all Aptar product categories from dispensing closures to spray and lotion pumps, aerosol accessories and airless packaging – and for multiple market fields from skin care to personal and home care. New designs and technologies are being developed and tested to offer our customers solutions for omnichannel distribution. We can now deliver on our three primary goals: superior customer experience, minimize environmental impact and cost efficiency” shares Luigi Garofalo, Global Strategic Marketing, Aptar Beauty +Home.
At Aptar Beauty + Home, we understand how important it is that products arrive safely to consumers. True to our mission, we provide unique packaging experiences with innovative responsible solutions.
Three On-The-Go Post-COVID Packaging Needs
The impact of COVID-19 has raised many questions surrounding what consumers are looking for in an effective package & how they plan on using it. In conjunction with last year’s COVID-19 Foresight study, Aptar Beauty + Home recently conducted a consumer study to better understand sanitizing surfaces while on-the-go
Aptar Beauty + Home proudly supports Boticario for their new fragrance brand O.U.i
Aptar Beauty + Home worked closely with Boticario Group for their latest new fragrance line called O.U.i. Aptar Beauty + Home innovative refillables and fragrance overcaps allowed O.U.i. to recently launch eight new fragrances for women, men and unisex scents as well as 20 body care products.
The future has arrived at Aptar's LIVE 3D Booth
Aptar Beauty + Home are paving the way for a more sustainable future. Their focus on sustainable and consumer-friendly beauty and personal care solutions are on display in their 3D Webpackaging LIVE Booth. Buyers from around the world can visit their booth and see some of Aptar’s innovative products up close- without wasting time in airports.
Aptar Beauty + Home is E-Commerce READY
At Aptar Beauty + Home, We Are READY with our omnichannel approach and able to provide e-commerce capable solutions that deliver superior customer experience. Luigi Garofalo, Strategic Marketing Home Care, Aptar Beauty + Home, discusses the key issues for developing products that respond to these challenges.
Aptar Beauty + Home launches Star Drop, the next generation dropper solution for ultra-fluid formulas
With the growing trend of “skinimalism” and the evolution of more lightweight, water-like foundations with sheer and natural finishes, Aptar Beauty + Home has developed an outstanding dispensing solution for ultra-fluid formulas: Star Drop, a unique hybrid packaging with a patented smart valve technology delivering a highly accurate dose at each use.
Aptar Beauty + Home receives two sustainability certifications for the Airless range
Aptar Beauty + Home has obtained two certifications from renowned independent European sustainability organizations for their airless technology. The first certification is the International Sustainability Carbon Certification PLUS and the second from the German Cyclos-HTP Institute for the ‘Class AAA’ excellent recyclability rating.
COVID-19 foresight study: How have consumer expectations changed in the midst of the COVID-19 pandemic?
Thanks to our research covering 9,600 consumers in four key countries conducted in two waves last year, we found six new beauty, personal care and home care consumer profiles that each have specific attributes, routines, new preferences and priorities.
Crafting the unboxing experience: Aptar Beauty + Home launches HiFlow E-Commerce
Aptar Beauty + Home’ has released the newest innovation in large output, e-commerce capable pumps. HiFlow E-Commerce addresses the immediate shifts in retail landscape, as more personal care products continue to sell through omni-channel distribution.
Beauty + Home Insights: The Rise of Mask-Proof Makeup Fixing and Setting Sprays
With the enduring and profound impact of COVID-19 in our lives, face masks have become an essential object of our everyday life. The makeup industry has managed to navigate through these challenging times, but one particular product category showed growing interests from customers and consistent demand from brands: makeup fixing and setting sprays.
Aptar Beauty + Home and Lightinderm: A customization success story
We waved 2020 goodbye with the successful launch of the skincare home device Lightinderm, after two years of close collaboration and development with the Aptar Oyonnax customization team and the Aptar Charleval airless experts. Geraldine Decaux, Founder and CEO of Lightinderm, shares how she could not have done it without the experience and dedication of Aptar and the teams involved.
Aptar develops market-first airless roll-on capsule for LightinDerm skincare device
Aptar Beauty + Home, announces the development of an airless roll-on recharge capsule for LightinDerm skincare devices. A completely new concept, the capsule confirms Aptar’s position as pioneer of innovative packaging solutions for tomorrow’s changing market.
Aptar Beauty + Home creates 100% PCR PZ pump and disc-top closure for WildWash
Aptar Beauty + Home, a global leader in dispensing packaging solutions, took another decisive step towards a more sustainable future by producing one of its most popular spray pumps in 100% PCR (Post Consumer Resin) for the redesign of natural pet care brand WildWash.
Aptar Beauty + Home has taken a further step toward its sustainability goals by pre-qualifying 45+ products to ensure alignment with Credo’s Sustainable Packaging Guidelines. The current Credo-compliant product selection includes airless full packaging, dispensers, spray technology and the broadest range of dispensing closures available in at least 50%, but up to 100%, post-consumer recycled resin, in the North America market.
Improving GarmaGuard’s consumer experience with convenient dispensing through Moritz
Elysian Labs & veteran-owned GarmaGuard wanted to provide their customers with a dispensing experience that offered more convenience, comfort, and mobility than a traditional aerosol actuator and cap combination. By leveraging unique Aptar’s expertise in aerosol dispensing, GarmaGuard quickly found itself in a great position for a seamless transition into Aptar’s Moritz.
Beauty + Home insights: Scalp care dispensing trends
As travel restrictions & social-distancing guidelines remain in place, many consumers are beginning to take beauty & hair care treatments into their own hands at home, in true DIY fashion. Learn more about the newest trends in scalp care and how Aptar Beauty + Home’s dispensing solutions can help your brand.
Aptar Beauty + Home Broadens PCR dispensing portfolio in North America with two new airless launches
Aptar Beauty + Home is expanding the use of post-consumer recycled resin (PCR) into their airless line with the launch of two new products: Micro ECO + Mezzo ECO. Micro ECO + Mezzo ECO incorporates up to 45% PCR* in the combined components and are Cotrep certified for eco-design.
Murad x Neomix: Aptar's newest innovation works with unique first to market Murad formula
Murad’s newest dual-powered product, Vita-C Glycolic Brightening Serum is packaged in Aptar's Neomix. The serum features active ingredients like Glycolic Acid to gently exfoliate dead skin cells and enhance absorption + Vita-C complex that brightens skin with first-to-market, gold-stabilized vitamin C.
Aptar creates Essencia Screw pump for refillable fragrances
Aptar Beauty + Home continues to innovate in the name of packaging sustainability, extending the Essencia pump range with the launch of the Essencia Screw pump. Responding to a key fragrance industry demand for sustainable packaging solutions, the Essencia Screw allows glass fragrance bottles to be refilled and the pump to be reused.
Aptar Beauty + Home is mobilizing its resources in the fight against the coronavirus (Covid-19) pandemic. By moving promptly to reorganize its production priorities, Aptar was able to swiftly deliver essential supplies to customers as they began manufacturing health and safety products for first-line responders.
Aptar's packaging for cosmetics using certified recycled plastic is world's first
Aptar has created the world’s first certified recycled plastic beauty packaging that is certified by the International Sustainability and Carbon Certification and is used in the relaunch of REN Clean Skincare’s best-selling moisturizer, EVERCALM Global Protection Day Cream.
- Jo Webb
- Company News
- Created 30 Mar 2021
- Modified 08 Apr 2021
- Hits 374